1 1 of 55 Like this presentation. • The speedy delivery of the food. CloseLog InLog InwithFacebookLog InwithGooglenew Aedu. Join us on Facebook Whats New. • We give back to mcdonald strategy in the quick service restaurant industry case study our communities. Our customersare the reason for mcdonald strategy in the quick service restaurant industry case study our existence. Porters 5 ForcesPorters 5 Forces• Threat of competition HIGHThreat of competition HIGH– Very competitive Fast Food industry– Competitors Advertising Capabilities– Location of outlets– Major competitors- Burger King and YumBrand INC. 1Demand for mcdonald strategy in the quick service restaurant industry case study free Wi-Fi versus competitor charges 0. This requires a continuous focus on our customers and the health of oursystem. Inconsistent Corportate strategy resulting from mcdonald strategy in the quick service restaurant industry case study. We are a learning organization that aimsto anticipate and respond to changing customer, employee and system needsthrough constant evolution and innovation. s changing food values on the mcdonald strategy in the quick service restaurant industry case study quick service restaurant industry. The most important issues facing Burger king are the following: 1. Meeting stakeholder needs in a changing business The business environment is not static. SWOT Matrix39S-O strategies S-T strategies• Introducing new nutritious menus• Expanding to Asia market• Taking advantage of brand name• McDonald’s “Plan to Win”• Low-cost leadership•• Taking advantage of brand name• Giving back to community• Providing new healthier menuW-O strategies W-T strategies• Minimizing the negative publicity• Increasing differentiation• Using less Trans fat• Switching from HCFC-22 into HFC• Increasing Employee satisfaction 40. 08Price wars between competitors will causeMcDonald lose customers mcdonald strategy in the quick service restaurant industry case study. Non-Vegetarian Menu: Filet-O-Fish, , ChickenMcCurry Pan, McChicken mcdonald strategy in the quick service restaurant industry case study. 5•McDonald’s should:•Forward integration•Product development 44. s best quick service restaurantexperience. We provide opportunity, nurture talent,develop leaders and reward achievement. • Being the best means providing outstanding quality, service,cleanliness, value, so that we make every customer in everyrestaurant smile. 15Competitors lack of McCafe service 0. 2 29 29Net Income USD Mil 5,465 5,586 4,758 4,758Earnings Per Share USD 5. Vegetarian Menu: Crispy Chinese, McALOOtikki, McVeggie, Pizza McPuff, Paneer Salsa Wrap mcdonald strategy in the quick service restaurant industry case study. Presented ByMIT-11th BatchMasudul Haque – 141111Tahmina Sharmin – 141112Nafis Rahman - 141135Mohammad Abdullah Al Mahmud - 141136Institute Of Information TechnologyUniversity Of Dhaka2 3.
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